Диалоги
на английском языке с переводом (уровень Intermediate).
№ 156. Тема: Волонтерская программа.
a)
Волонтерская программа.
Включите
запись. Слушайте английские предложения и произносите
вслух вслед за диктором. При необходимости ставьте на
паузу. Повторите 2-3 раза для правильной постановки
произношения.
Прочитаете
английские предложения вслух.
I
just signed up for "Blast."
"Blast"? What's that?
It's a volunteering program.
Really? I've been meaning to do some volunteer
work.
What does it involve?
Helping freshmen students, conducting surveys ,
handing out flyers, making public announcements
about events, and stuff like that.
Я
только что записался во "Взрыв".
"Взрыв"? Что это?
Это волонтерская программа.
Правда? Я собиралась заняться волонтерской
работой.
Что это включает в себя?
Помощь первокурсникам, проведение опросов,
раздача листовок, публичные объявления о мероприятиях
и тому подобные вещи.
Упражнение
1.
Нажмите
кнопку "Скрыть часть слов". Кликните
на появившихся полях ввода и впишите нужные слова.
Проверьте и исправьте ошибки, нажав "Показать
слова".
b)
Волонтерская программа.
Включите
запись. Слушайте английские предложения и произносите
вслух вслед за диктором. При необходимости ставьте на
паузу. Повторите 2-3 раза для правильной постановки
произношения.
Прочитаете
английские предложения вслух.
It's
a good way to develop your public speaking
skills.
It sounds great, but I don't have a lot of
free time this year.
I'm trying to get into law school.
Law school? Then it's perfect for you.
Yeah, I guess it would look good on my CV
(curriculum vitae).
And it's not a big obligation - just 30 minutes
every other week.
Is that all? I could handle that.
Это
хороший способ развить свои навыки публичных
выступлений.
Звучит здорово, но в этом году у меня не так
много свободного времени.
Я пытаюсь поступить на юридический факультет.
Юридический факультет? Тогда это идеально
подходит для тебя.
Да, я думаю, это будет хорошо смотреться в
моем резюме (лат . - жизненный путь).
И это не большая обязанность - всего 30 минут
каждые две недели.
Это все? Я могла бы справиться с этим.
Упражнение
2.
Нажмите
кнопку "Скрыть часть слов". Кликните
на появившихся полях ввода и впишите нужные слова.
Проверьте и исправьте ошибки, нажав "Показать
слова".
Read
the following text about loyalty card schemes and
choose the best answer a, b, or c to questions 1
to 7.
If you ask supermarkets and department stores they
will probably tell you that loyalty card programmes
are designed to help them 'reward valuable customers
with better prices.' This sounds fine, but is the
phrase 'valuable customers' really an industry code
meaning 'shoppers who spend the most money'? Are
the cards merely designed to identify and reward
the wealthiest shoppers?
The argument is this: advertising and in-store promotion
convinces shoppers that the cards are there to save
them large amounts of money, but the stores see
the cards as data collection devices designed to
help them monitor who buys what. This information
is then used strategically to raise prices and increase
profits. Here's how it works:
Each time you scan a card, every item you purchase
is recorded into a computer file linked with data
from your card application. Eventually, based on
many shopping trips over a period of time, a picture
begins to emerge of your shopping habits and household
characteristics. This is then linked to broader
'market segments' based on age, race, income level,
family size and neighbourhood. The real goal is
to determine how profitable each market segment
is to the store, and to treat customers in those
segments accordingly.
Though we all have to eat, supermarkets have been
scrambling to cater to
the wealthiest shoppers ever since researchers discovered
that 75% of a store's profits come from the top
30% of its customers. Cards help the supermarket
identify those big spenders and keep the stores
well stocked with the products they like to buy.
The result is that items preferred by 'top' customers
begin appearing in greater numbers on the store
shelves, while low-cost items get squeezed off the
shelf.
The loyalty marketing experts who sell card programmes
to the supermarkets encourage this phenomenon. In
fact, they have even suggested that supermarkets
use card data to identify and 'discard' low income
customers altogether.
Card information is also used to set prices, with
big spenders setting the standard for what everyone
else must pay. An item that once sold for £1
may be raised to £1.49 if card data shows
that the high profit customers will still buy it
at that price. As new technology allows card programmes
to grow more sophisticated, such customer segmentation
will grow deeper. Those who want to escape from
price manipulation should shop away from these stores
until they get the message.
(1)
In which part of a newspaper would you find this
article?
a) in the food section / b) in the business section/
c) in the health section /
(2)
Loyalty cards help stores to… a) understand their customers better./
b) offer more discounted products./
c) spend less on advertising and promotional campaigns./
(3)
According to the text, loyalty card schemes benefit…
a) all customers./ b) mainly high-income customers. /
c) mainly low-income customers./
(4)
The verb cater to
is closest in meaning to:
a) understand/
b) attract/ c) provide what is required/
(5)
Loyalty marketing experts are encouraging supermarkets
to… a) stock more high-cost products./
b) value all customers./
c) introduce more special offers./
(6)
In the future, technology will enable stores to… a) know even more about different market segments./
b) be more efficient./
c) offer better value to customers./
(7)
The article recommends that shoppers should…
a) complain about loyalty card schemes to stores./
b) only spend money on low-cost items in stores./ c) boycott those stores that operate loyalty card
schemes./
Переведите
письменно предложения на английский язык.
1)
Это волонтерская программа.
It's a volunteering program.
2)
Что это включает в себя?
What does it involve?
3)
Я пытаюсь поступить на юридический факультет.
I'm trying to get into law school.
4)
И это не большая обязанность - всего тридцать минут
каждые две недели.
And it's not a big obligation - just thirty minutes
every other week.
5)
Это все?
Is that all?
6)
Я могла бы справиться с этим.
I could handle that.
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